It was a bit warmer today (although it's all relevant!) and most of the snow has melted. We had two company visits - Marks & Spencer and JCDecaux. The M&S visit was fascinating and particularly relevant for our research topic, as we were presented to by the director of Plan A, which shows what can be done if a company is really serious about CSR. The initiatives go way beyond just paying lipservice to sustainability and have proven to be beneficial to the bottom line as well. It was interesting to see how some ideas which didn't work led to better ideas and initiatives which were ultimately very successful. An example of this was recycling plastic bottles initially for polar fleeces, which was not successful as customers would not pay a premium to cover the extra cost, to recycling bottles as polyester filling for homewares, which has been very successful.
We then travelled to JCDecaux and were taken on a tour of some innovative outdoor advertising concepts, including the Cadbury Creme Egg goo game bus shelter and some cute floating rubber ducks for O2. From a sustainability point of view JCDecaux have recently developed a 100% recyclable vinyl surface for their billboards, eliminating the need for paper and paste. This has helped them win large contracts with organisations which are becoming concerned with the greenness of their suppliers.
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